Pressure Washing Business Tips

This is a very different type of video than what Doug normally provides each week.  Doug began pressure washing back in the 1980s.  He was also managing a sporting goods retail store called "The Athlete's Foot" down at SharpsTown Center in southwest Houston.  It was a very big store that was doing a large volume of business and the leading store in the chain.  

IMPORTANT VISIT

The Vice President of Operations for the company came to visit and provide feedback and evaluation to improve the performance of the store.  Roger's visit wasn't a surprise, and any store always puts its best foot forward ahead of higher ups coming to see things in action.  This was proceeding along very well and he, as usual, had great feedback and input as he walked the store. 

LOOK AT THE SIGN 

Roger took me outside the store to look at things from the mall area where people walk by daily, many without ever actually coming into the store.  He asked me if I noticed anything in particular that stands out that doesn't look right.  I provided a couple of examples, which were still not what he was about to point out.  On the sign that says "The Athlete's Foot," there were two letters that were not lit.  This was a very important lesson for me to learn.  

CUSTOMER'S VIEWPOINT

Roger taught me how to look at the store from the standpoint of the customer's viewpoint.  This had a profound impact upon my life.  I began to think of any business that I was a part of, not from my perspective, but from the customer's standpoint.  This is also critical for us who operate our own pressure washing service business.  

CHECK LIST

Are your trucks clean?  Does the equipment look organized and tidy?  Is the dashboard clear or full of clutter?  How do your uniforms look?  How are you and your team presenting yourselves in terms of physical appearance?  You don't want a bunch of unrolled hoses piled up everywhere.  You don't want dirt all over your truck when your service is professional cleaning. 

ASK QUESTIONS

One of the things you can do to improve your business is to ask your repeat customers "How did we do?"  Ask them to provide constructive feedback for your business and anything you might do to improve your service.  From how you communicate to what the estimate looked like, and what the final look of the property was after cleaning, gather input and advice from loyal customers.  I have found that even when I do this now, there are little things I can improve on based on their suggestions and input.  Thanks so much for checking out this video post, and please leave a comment if you have any questions or if I can help you in any way.  Check out the additional training opportunities I provide both in person and online.